Barton Associates

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Digital Marketing Data Analyst

Digital Marketing Data Analyst

Job ID 
2018-1514
Category 
Data & Analytics
Type 
Regular Full-Time
Job Location 
US-MA-Peabody

More information about this job

Overview

With the Healthcare industry entering an unprecedented growth period, there has never been a greater demand for talent and resources. As a business service provider in the healthcare space, Barton Associates is primed for significant growth in the coming years, and we’re looking for talented people to join our team and grow along with us.

 

That’s where you come in!

 

As part of the Data Strategy & Analytics team, the Digital Marketing Data Analyst will partner closely with Marketing & Executive stakeholders to structure marketing data & deliver marketing insights. The Analyst should be well versed in digital marketing concepts, digital marketing & marketing automation platforms, as well as business intelligence / reporting concepts & tools.

Responsibilities

  • Assist with structuring & managing marketing data ecosystem
  • Leverage data to create insights on marketing performance to support data-driven decision making
  • Partner with marketing to provide technical system & data expertise across the system portfolio
  • Proactively address data quality, integration, and workflow issues that impact marketing data / reporting
  • Continually drive improvement into marketing activities through actionable insights

Qualifications

  • A firm conceptual understanding of digital marketing from both a business & technical perspective.
  • Hands-on, in-depth experience with marketing automation tools, such as Marketo, Eloqua, Hubspot, Pardot (or similar).
  • Experience working with marketing analytics providers (GA, Adobe Analytics, etc.).
  • Experience creating top-to-bottom funnel reporting, attribution modeling, and ad-hoc analysis to support decision making.
  • Proven ability to combine data from multiple sources to create clear & concise reporting.
  • Experience working with SQL, MySQL or  SOQL/SOSL strongly preferred.
  • Experience working with enterprise business intelligence tools (Tableau, Domo, Qlik, Looker, etc.) strongly preferred.
  • Experiencing working with Bizible, Invoca, or Salesforce is a plus.

Company Overview

Barton Associates specializes in providing the healthcare industry with best-in-class staffing (Locum Tenens) services throughout the United States. Since its inception, Barton has prided itself on building exceptional relationships with both its clients and providers, all of which originates from their world-class training program and strong commitment to their employees.

 

Locum tenens, a latin term meaning “holding the place,” is a $3.5 billion industry that is projected to reach $6.2, billion in the next 5 years.  As our industry continues its rapid growth path, Barton Associates is poised to grow along with it. In 2001, Barton Associates was founded in a small office in Massachusetts’ North Shore. Since then, the company has grown to over 600 employees in 8 offices across 6 states (Massachusetts, Florida, Connecticut, Texas, New Hampshire, and Arizona) with more on the horizon.

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