Barton Associates

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Content Marketing Manager

Content Marketing Manager

Job ID 
2018-1551
Category 
Marketing
Type 
Regular Full-Time
Job Location 
US-MA-Peabody

More information about this job

Overview

Barton Associates is looking for a talented content marketing expert to join the team and turn up the volume on our demand gen campaigns. You will pull all your tools and tricks to work and turn passive audience members into revenue generating partners.

 

You will map out content strategies for our audience segments and work to execute demand gen campaigns across different mediums and vehicles. Data will be at your fingertips and together we will do more of what works!

Responsibilities

  • Develop content strategies for several audiences in support of demand generation activities.
  • Create and drive integrated demand generation campaigns targeting key audiences across several mediums, including:
    • Email and database marketing
    • Blog/website content
    • Social
    • SEO
  • Display * Work with the team and other parts of the organization to develop core content items that will serve as cornerstone pieces in our content strategy.
  • Establish a data focused and analytical approach to content marketing and demand generation.
  • Explore ways to identify anonymous website visitors and leverage programmatic targeting to reach them.

Qualifications

  • Marketing technology/technical experience
  • Solid foundation in marketing automation
  • Marketing savvy/understanding of buyers journey & sales funnel
  • Ability to turn data into meaningful action
  • Strong storyteller
  • Ability to tell story using different mediums
  • Creativity/out of the box thinking
  • Good understanding of digital marketing concepts

Company Overview

Barton Associates specializes in providing the healthcare industry with best-in-class staffing (Locum Tenens) services throughout the United States. Since its inception, Barton has prided itself on building exceptional relationships with both its clients and providers, all of which originates from their world-class training program and strong commitment to their employees.

 

Locum tenens, a latin term meaning “holding the place,” is a $3.9 billion industry that is projected to reach $6.2, billion in the next 5 years. As our industry continues its rapid growth path, Barton Associates is poised to grow along with it. In 2001, Barton Associates was founded in a small office in Massachusetts’ North Shore. Since then, the company has grown to over 700 employees in 10 offices across 7 states (Massachusetts, Florida, Connecticut, Texas, New Hampshire, Arizona, and Nevada) with more on the horizon.

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