Barton Associates

  • Digital Marketing Manager

    Job ID
    2018-1561
    Category
    Marketing
    Type
    Regular Full-Time
    Job Location
    US-MA-Peabody
  • Overview

    Are you an acquisition expert? Do you know how to drive web traffic, how to connect with potential customers online, and how to get them to convert? Barton Associates is looking for a passionate PPC and digital marketing expert with a great understanding of the digital customer journey.

     

    In this role, you will be working with the broader marketing team and the sales team to generate traffic to the website and create inbound opportunities for our recruiters and account managers. You will be the team’s digital marketing expert, and will drive your own programs, as well as assist the team with other campaigns and projects. You will represent innovation, and will always be on the lookout for new and creative ways for Barton to advertise online.

     

    Reporting to the Director of Marketing, you will manage a significant portion of the marketing budget, and we will look to you for guidance on how to maximize the impact of our digital marketing investments. Your analytical mindset and appreciation for data will help you make good, informed decisions. Your understanding of the numbers will allow you to tell the complete story, illustrating digital marketing’s impact on the bottom line.

     

    Responsibilities

    • Manage all paid digital marketing channels, optimizing performance, spend, and vendor relations (Google AdWords and other PPC vendors, Indeed and other job boards, Social media Advertising, Remarketing, etc)
    • Identify new digital acquisition opportunities
    • Collaborate with marketing team to launch innovative cross channel campaigns
    • Make budget recommendations for paid digital acquisition spend and manage the digital marketing budget
    • Run web analytics to monitor performance of all paid digital marketing campaigns. Share data with management and make recommendations on new opportunities and optimizations of current campaigns.
    • Develop new ad copy and landing pages. Execute ongoing A/B testing to maximize conversion rates and other key metrics
    • Work with internal design resources to develop ads, landing pages, and other assets
    • Analyze CRM data and work closely with the sales team to evaluate and monitor lead quality

    Qualifications

    • 2-5 years of PPC and digital marketing experience
    • Strong analytical mindset. Numbers make sense to you, and your communication skills allow you to articulate the data points to the team and to senior management
    • Strong business sense. You understand why digital marketing is important and how it fits into the organization, and you are able to turn this into strategic thinking and decision making.
    • Google analytics expert. You simply can’t wait to get in there to see how your campaigns are performing.
    • Strong excel skills is a must. You couldn’t live without vlookups and pivot tables.
    • Excellent ability to manage multiple projects and to organize and prioritize different goals and objectives. You know how to manage your time and know exactly what needs to be done when you come in in the morning.

    Company Overview

    Barton Associates specializes in providing the healthcare industry with best-in-class staffing (Locum Tenens) services throughout the United States. Since its inception, Barton has prided itself on building exceptional relationships with both its clients and providers, all of which originates from their world-class training program and strong commitment to their employees.

     

    Locum tenens, a latin term meaning “holding the place,” is a $3.9 billion industry that is projected to reach $6.2, billion in the next 5 years.  As our industry continues its rapid growth path, Barton Associates is poised to grow along with it. In 2001, Barton Associates was founded in a small office in Massachusetts’ North Shore. Since then, the company has grown to over 700 employees in 10 offices across 7 states (Massachusetts, Florida, Connecticut, Texas, New Hampshire, Arizona, and Nevada) with more on the horizon.  

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