Barton Associates

  • Content Marketing Specialist

    Job ID
    2018-1566
    Category
    Marketing
    Type
    Regular Full-Time
    Job Location
    US-MA-Peabody
  • Overview

    Do you dream about likes, retweets, and growing follower counts? Do you love creating content to be shared across multiple mediums and audiences? If the answer is yes, then Barton Associates is looking for you! Barton Associates is seeking a knowledgeable and passionate social media expert who understands that creating fresh content is key to driving new and repeat engagement.

     

    In this role, you will be the marketing team’s social media expert, and will partner with various members of the team to create content that will help promote the Barton brand, and increase awareness on the benefits of locum tenens. You will also serve as a blog and online community administrator, sharing relevant articles, and engaging with readers.

     

    Reporting to the Demand Generation Manager, you will own the social media strategy and execution - we will rely on you to increase our followers and overall engagement on all social media platforms. The team will also look to you for new and innovative ways to reach our target audiences. You will also assist the team with various campaigns and projects, both inside and outside of the social media space.    

    Responsibilities

    • Own and manage the social media strategy, which includes: posting, monitoring, planning, and goal setting.
    • Serve as an administrator of the Barton blog, and assist in moderating our online community.
    • Work with internal design resources to develop relevant content pieces to reach our target audiences.
    • Provide video production assistance to be shared across multiple mediums.
    • Create reports that highlight blog and social media engagement.
    • Assist in developing organic SEO strategies and driving organic search opportunities.

    Qualifications

    • 2-3 years of social media and content creation experience.
    • Prior blog administration experience (preferred, but not required).
    • Strong business sense. You understand why social media is important and how it fits into the marketing portfolio, and you are able to turn this into strategic thinking and decision making.
    • Desire to help team members execute on various campaigns, even if they don’t involve social media.
    • Excellent ability to manage multiple projects and to organize and prioritize different goals and objectives. You know how to manage your time and know exactly what needs to be done when you come in in the morning.

    Company Overview

    Barton Associates specializes in providing the healthcare industry with best-in-class staffing (Locum Tenens) services throughout the United States. Since its inception, Barton has prided itself on building exceptional relationships with both its clients and providers, all of which originates from their world-class training program and strong commitment to their employees.

     

    Locum tenens, a latin term meaning “holding the place,” is a $3.9 billion industry that is projected to reach $6.2, billion in the next 5 years.  As our industry continues its rapid growth path, Barton Associates is poised to grow along with it. In 2001, Barton Associates was founded in a small office in Massachusetts’ North Shore. Since then, the company has grown to over 700 employees in 10 offices across 7 states (Massachusetts, Florida, Connecticut, Texas, New Hampshire, Arizona, and Nevada) with more on the horizon.  

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