Barton Associates

  • Content Marketing Copywriter

    Job ID
    2019-1799
    Category
    Marketing
    Type
    Regular Full-Time
    Job Location
    US-MA-Peabody
  • Overview

    With the Healthcare industry entering an unprecedented growth period, there has never been a greater demand for talent and resources. As a business service provider in the healthcare space, Barton Associates is primed for significant growth in the coming years, and we’re looking for talented people to join our team and grow along with us.

     

    That’s where you come in!

     

    Barton Associates is seeking a Content Marketing Copywriter. The ideal candidate has at least one to two years of copywriting experience and is detail-oriented with strong research skills and the ability to write creatively and accurately about B2B and B2C healthcare topics. If you enjoy creating content that is well researched, easy to digest, fun to read, and shareable, you may be a great fit!

     

    The Content Marketing Copywriter will work on Barton’s marketing team and report to the Demand Generation Manager. This is an excellent opportunity for a recent journalism graduate with some experience in the field who is interested in pursuing a career in content marketing. The selected candidate will receive hands-on experience in a fast-paced content marketing program that publishes across multiple sites.

    Responsibilities

    • Write creatively and accurately about B2B and B2C healthcare topics. Research and write blog posts, articles, infographics, resources, information guides, emails, AB testing programs, video scripts, job descriptions, RFPs (Request for Proposals), marketing assets, Sales Deck presentations, website and landing pages, print and digital ads, press releases, brochures, and other collateral as needed for the Barton Companies.
    • Edit all internal and external content for style, grammatical accuracy, punctuation, syntax, spelling, SEO, message clarity and adherence to brand standards and copy guidelines to ensure consistent style and voice across all mediums
    • Understand the message we seek to deliver to various target audiences and personas, then translate it into attractive copy that is on brand and engaging. In other words, be a skilled storyteller.
    • Manage an average of 25 freelance writers. Review resumes and select qualified candidates. Continue relationship with writers, including pitching topics, vetting ideas, editing submissions, properly completing W-9 and invoice per writer. Maintain publication schedule. Hire, assign and evaluate work, advise, review performance, set pay rates, terminate if needed.
    • Responsibilities also include acting as Editor-In-Chief of ClinicianToday: Assign stories to contributing writers, evaluate pitched ideas, edit for clarity, and proofread submitted article content for accuracy and brand tone throughout all sections of the online publication. Manage the schedule for post deadlines and publication. Write copy for healthcare news, technology, lifestyle and career articles. Moderate comments and discussion for relevancy.
    • Receive editorial feedback and use it to grow and improve as a copywriter.
    • Bring a fresh perspective to brainstorming sessions and regularly generate creative and engaging ideas for a variety of campaigns.
    • Be sharp, patient, flexible, and able to think on your feet.
    • Organize and prioritize workload according to agreed-upon deadlines.

     

    Qualifications

    • A bachelor’s degree in journalism or a related discipline.
    • One to two years of experience in copywriting, preferably in a healthcare or marketing environment.
    • Knowledge of Associated Press (AP) style.
    • Talent with thinking creatively and translating ideas and research into strong, succinct copy that is accurate and grammatically correct.
    • Knowledge of how to differentiate content based on audiences and personas.
    • Ability to collaborate with other team members and third-party stakeholders, and a willingness to adapt ideas based on feedback.
    • Dedication to meeting deadlines in a fast-paced environment.
    • A passion for writing.
    • Excellent communication skills.
    • Working knowledge of WordPress and Google Drive.

    Company Overview

    Barton Associates specializes in providing the healthcare industry with best-in-class staffing (Locum Tenens) services throughout the United States. Since its inception, Barton has prided itself on building exceptional relationships with both its clients and providers, all of which originates from their world-class training program and strong commitment to their employees.

     

    Locum tenens, a latin term meaning “holding the place,” is a $3.9 billion industry that is projected to reach $6.2, billion in the next 5 years. As our industry continues its rapid growth path, Barton Associates is poised to grow along with it. In 2001, Barton Associates was founded in a small office in Massachusetts’ North Shore. Since then, the company has grown to over 700 employees in 10 offices across 7 states (Massachusetts, Florida, Connecticut, Texas, New Hampshire, Arizona, and Nevada) with more on the horizon.

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