Barton Associates

Senior Manager of SEO & Digital Marketing (On Site)

Job ID
2021-1910
Category
Marketing
Type
Regular Full-Time
Job Location
US-MA-Peabody

Overview

Do you consider yourself an expert at Digital Marketing? Do you know how to drive web traffic, how to connect with potential customers online, and how to get visitors to convert? If you’ve answered ‘yes’, then keep reading!

 

Barton Associates is looking for a passionate Digital Marketing expert who is excited to grow an established PPC program and launch an SEO strategy from the ground up. You will be tasked with driving continual improvement of website performance, website search engine optimization, and paid digital strategy.

 

The Senior Manager of SEO & Digital Marketing will be a crucial member of Barton’s small-but-mighty team of dedicated experts. This role will be the digital marketing lead for the company, working to raise our digital game. You’ll contribute ideas and execute across all digital channels, owning lead gen efforts, all while shaping how the company thinks about digital marketing and what we believe can be accomplished through it. 

 

In this role, you will work with the broader marketing and sales teams to drive qualified traffic to the website, creating inbound opportunities for our recruiters and account managers. 

 

You will be the team’s digital marketing expert, and will drive your own programs, as well as assist the team with other campaigns and projects. You will represent innovation, and will always be on the lookout for new and creative ways for Barton to advertise online.

 

Reporting to the Director of Marketing, you will manage a significant portion of the marketing budget, and we will look to you for guidance on how to maximize the impact of our digital marketing investments. Your analytical mindset and appreciation for data will help you make good, informed decisions. Your understanding of the numbers will allow you to tell the complete story, illustrating digital marketing’s impact on the bottom line.

Responsibilities

  • Developing and optimizing paid digital marketing strategies (Google AdWords and other PPC vendors, Indeed and other job boards, Paid Social media Advertising, Remarketing, etc)
  • Developing and executing upon an SEO strategy including a plan for backlinks, new content, landing page testing, and a technical SEO audit
  • Day-to-day management of all technical and creative SEO, including working with other members of the marketing team to create new, SEO-optimized landing pages
  • Creating and maintaining dashboards and metrics reports on digital marketing activities that measure and analyze their effectiveness, providing recommendations and a plan to drive continuous improvement. Manage and track the digital marketing budget and monitors spend pace to budget forecast
  • Manage 10+ vendor relationships including weekly/monthly calls and end-of-month billing and reporting
  • Identify new digital acquisition opportunities
  • Make budget recommendations for paid digital acquisition spend and manage the digital marketing budget
  • Develop new ad copy and landing pages. Execute ongoing A/B testing to maximize conversion rates and other key metrics
  • Work with internal design resources to develop ads, landing pages, and other assets
  • Analyze CRM data, and work closely with the sales team to evaluate and monitor lead quality

Qualifications

  • Must be willing to work in the Barton Associates Peabody, MA office
  • 3-5 years of PPC, Digital Marketing, and SEO experience
  • Expertise leading and managing SEO/SEM, paid social media and digital advertising campaigns
  • Expert working with Google Adwords and Google Analytics. Experience with Salesforce, Marketo, SEMRush all a plus
  • Strong analytical mindset. Numbers make sense to you, and your communication skills allow you to articulate the data points to the team and to senior management.
  • Strong Excel skills area must. You couldn’t live without vlookups and pivot tables 
  • Strong business sense. You understand why digital marketing is important and how it fits into the organization, and you are able to turn this into strategic thinking and decision making
  • Excellent ability to manage multiple projects and to organize and prioritize different goals and objectives. You know how to manage your time and know exactly what needs to be done when you come in in the morning
  • Strong attention to detail and proven ability to execute against plans.
  • Excellent written and verbal communication skills 
  • A strong commitment to brand and design – able to take an idea from concept to creation and through to digital execution while maintaining brand identity
  • Bachelor’s degree in Marketing, Business, Communications or relevant field of study
  • Experience working in the healthcare or staffing industry is helpful, but not essential

Company Overview

Barton Associates specializes in providing the healthcare industry with best-in-class staffing (Locum tenens) services throughout the United States. Since its inception, Barton has prided itself on building exceptional relationships with both its clients and providers, all of which originates from their world-class training program and strong commitment to their employees.

 

Locum tenens, a latin term meaning “holding the place,” is a $4.4 billion industry that is projected to reach $6.2 billion in the next 5 years.  As our industry continues its rapid growth path, Barton Associates is poised to grow along with it. In 2001, Barton Associates was founded in a small office in Massachusetts’ North Shore and has since expanded to have 10 offices across 7 states (Massachusetts, Florida, Connecticut, Texas, New Hampshire, Nevada, and Arizona) with more on the horizon.

 

Barton Associates is committed to equal employment opportunity and nondiscrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any other characteristic protected under applicable law. Barton Associates is an E-Verify employer in the United States. Barton Associates is committed to employing people with disabilities and accordingly will make reasonable accommodations for qualified individuals with known disabilities in accordance with applicable law. Any applicant requiring an accommodation in connection with the hiring process or to perform the essential functions of the position for which the applicant has applied should make a request to the Human Resources Department at "HR@bartonassociates[dot]com" or 978-513-7100.

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