Barton Associates

Content and PR Manager

Job ID
Regular Full-Time
Job Location


Are you searching for a career in one of the fastest growing industries in the US? Are you comfortable being surrounded by passionate and vibrant people who push you to be better? Are you dedicated to achieve, driven to succeed, and committed to excellence? If so, Barton Associates may have the perfect opportunity for you!


Barton Associates opened its doors in 2001. Today with over 800 employees in 10 offices we have established ourselves as a powerhouse in the healthcare staffing industry. With our massive and continued expansions, our Marketing department continues to grow with the rest of our company. 


The Team

The Marketing team is looking for a natural storyteller who knows what resonates with audiences and can stay ahead of trends to join as a content manager. In this role, you will be responsible for writing high impact pieces that promote our brands. You will own the management of the content planning for our 3 brands, ensuring content is insightful, useful, relevant, engaging, and ultimately more helpful than any other content online.


Your content plan should be rooted in SEO best practices with a goal of reaching new medical providers and/or clients every single day. We are looking for someone who has experience building a complex content strategy that focuses on the creation of immersive online content that ties back to the voice of each unique brand.


In this role, you will also manage the PR initiatives for the brands including writing and publishing press releases and will manage the promotion of the articles on our websites and across social media channels. This role works closely with the social media and design team members.


Some of the perks of working at Barton include:

  • Vibrant and energetic team environment
  • Consistent Monday- Friday schedule
  • Paid time off
  • Paid holidays
  • Team events and fundraisers
  • 401k with match
  • Excellent health insurance (low deductible PPO, dental, vision) with discounted gym membership
  • Promote-from-within philosophy


  • Update and maintain our highest traffic and lead generating landing pages and articles
  • Understand the ins and outs of the healthcare staffing industry including staying abreast of changes in the market place to capitalize on new content opportunities.
  • Create and maintain content calendars for our brands ensuring that content aims to increase traffic to the websites. 
  • Write new blogs, landing pages, and press releases for 3 brands.
  • Update title tags, headers, meta descriptions and more to match SEO best practices and increase traffic
  • Collaborate with the graphic designer on creative to create rich visuals (infographics, data visualizations, illustrations, etc.) that convey a clear story and isn’t just for “fluff”
  • Manage and execute on internal and external interviews to create unique content
  • Manage SEO dashboards and reporting in order to speak confidently to content success when presenting to senior leadership


  • 3-5 years of content writing experience, with a focus on SEO
  • 1-2 years of experience with PR
  • A degree in Marketing, Communications, Journalism or a related degree preferred, but equivalent experience will be seriously considered
  • Ability to manage as well as execute
  • Innovation; focused on improving, growing, and coming up with new ways to create content and to share that information
  • Initiative;  ambitious go-getter who takes initiative without being asked and over-delivers on your promises
  • Teamwork & positive attitude; working collaboratively with a positive and can-do approach to opportunities and challenges to get the right things done quickly
  • Written and verbal communication skills. Able to confidently convey your ideas to upper management and your team. This is a small team; communication is vital to our success.

Company Overview

The United States is currently facing a significant and escalating shortage of physicians, with projections from the Association of American Medical Colleges indicating a potential shortfall of 124,000 doctors by 2034. As a result, the demand for healthcare staffing services has risen considerably. As a stable and thriving industry, healthcare staffing offers numerous employment opportunities, including roles in recruiting, sales, marketing, IT, finance, HR, analytics, and legal.  


Barton Associates is a leading provider of healthcare staffing solutions that aims to address this shortage of medical providers across the country. Established in 2001, Barton has evolved into one of the largest, most influential, and efficient healthcare staffing organizations in the US. With a workforce of over 750 professionals operating out of nine offices across seven states, our sustained growth and accomplishments enable our clients to provide essential healthcare to individuals and their families.


Barton Associates is committed to equal employment opportunity and nondiscrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any other characteristic protected under applicable law. Barton Associates is an E-Verify employer in the United States. Barton Associates is committed to employing people with disabilities and accordingly will make reasonable accommodations for qualified individuals with known disabilities in accordance with applicable law. Any applicant requiring an accommodation in connection with the hiring process or to perform the essential functions of the position for which the applicant has applied should make a request to the Human Resources Department at "HR@bartonassociates[dot]com" or 978-513-7100.


Applying to this position or replying to our outreach means you are consenting to receive text messages as an acceptable form of communication from the Barton Associates team for discussions and follow-up regarding our career opportunities.  You can opt-out at any time in the process by clicking on the opt-out link or replying via text or email with: opt-out.


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